A recently published survey by Google and Temasek predicts that the Internet economy in Indonesia will reach EUR 71.5 billion within the next 10 years. 56,8 percent (EUR 40.8 billion) from this estimation will come from e-commerce transactions, 30,2 percent (EUR 21.7 billion) will come from online travel, 6,9 percent (EUR 5 billion) will come from ride-hailing applications and 3,3 percent (EUR 2.4 billion) will come from digital advertising transactions.
Google Indonesia managing director, Tony Keusgen, said at the Fairmont Hotel on Thursday (Aug. 25, 2016) that advertisers in Indonesia will follow the digital trend that already can be seen in the US, where 38,4 percent of advertisements are digital. Keusgen predicts that digital advertisment will make up 40 percent of the Internet economy by 2025.
For Southeast Asia the study predicts a 6.5 times growth of the Internet economy from its current evaluation of EUR 27.5 billion up to EUR 158,7 billion by 2025. Currently, Southeast Asia’s Internet users number is approximately 260 million, while the region itself holds a population of 600 million. By 2020, the survey projects the amount of users will grow to 480 million, meaning 3.8 million new users get online every month.
The survey defines the Internet economy as the total transactions in e-commerce, online travel, ride-hailing applications and electronic advertisements. It was done in six countries all together: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.